TBA conceived a blueprint of brand solutions that would catapult the career of NBA star, Tyson Chandler. Despite having won an NBA championship with the Dallas Mavericks, Chandler enjoyed limited national attention or acclaim. The Britto Agency aligned and elevated his profile creating elasticity across multiple segments and creating a confluence between his creative artistry and his dynamic basketball skills.

We conceived and implemented a laser-focused communications and digital media campaign that highlighted his career accolades and impressive basketball scorecard. Our efforts fueled Tyson's positively charged growing media interest and prime placements paving the way towards him becoming named Defensive Player of the Year for the first time in his career and marking him the first New York Knick in team history to ever earn this coveted title.