Gateway and Intel approached The Britto Agency with a concern that their new revolutionary 'All-in-One' PC product scheduled to launch nationwide had no identity and sought to put a strategy for launch in place in this rapidly growing and competitive category. TBA immediately realized there was an opportunity to employ the benefits of design beyond product engineering to include performance, innovation and quality as constant principles.

TBA won the business over acclaimed advertising mainstays and were retained by the software giants to execute research and development and dispense market analysis rooted in our abstract thinking and holistic view of the PC category. Our agency was then charged with determining the key product target segments, as well as, developing a category and product positioning strategy that could be translated into an effective confluence amongst partners. The Britto Agency created magnet driven ideation that generated buzz and momentum with breakthrough-integrated programs that ignited influencer interest.

TBA designed branding solutions that aligned three partner companies (Microsoft, Intel & Gateway) with a universal plan that married the artistry and philosophy of them all. Our product launch blueprint was approved by all partners and seamlessly activated with outstanding satisfaction. The Britto Agency identified the creative team, drafted the blueprint, assembled action steps and oversaw the product logo & guideline development. Partners aligned with our cohesive strategy plan, thus facilitating an expectation exceeding launch of the 'All-in-One' PC.

Iconography / Equipment Branding / Identity / Naming / Labeling System / Product Graphics