Bunya CitiSpa


The Britto Agency was retained to establish and create a corporate personality and design brand assets to position Bunya CitiSpa as the definitive relaxation oasis in New York City.

Our team successfully established the Bunya experience as a true haven for relaxation and renewal. By blending eastern rituals fused with Asian themes, we created Bunya's unparalleled signature spa therapies devised to meet the exceptional taste of spa connoisseurs and increasing the desire for simple, effective and authentic spa experiences.

TBA created an on-site, pop-up mini shop that served as an extension of the sought-after prized spa services.

We also designed the website, brochure and collateral materials that embodied the overall supreme tranquility and sleek decor of the spa. We developed a diverse set of news pegs to garner media interest and implemented marketing programs that directly influenced and accelerated reservations and sales. TBA quickly attracted a celebrity clientele who were among a growing wave of loyal devotees seeking the well-being and rebalance treatments exclusively offered at Bunya CitiSpa.

Iconography / Advertising / Identity / Business Collateral / Event Design / Signage / Environment / Brand Language