TBA was presented with the opportunity to rebrand and launch the Blade Buddy - a patented revolutionary shaving device with a focus on environmental stewardship. We evolved the brand presentation from pharmaceutical to apothecary chic. The new package and brand language were created to spark a category breakthrough with fresh, sleek, iconic design. The introduction of the rejuvenated brand quickly captured the interest of press and consumers alike.
The Britto Agency spearheaded the riveting social media and viral advertising campaign that sparked worldwide interests. Our agency hired and oversaw all production and creative services leading to award winning progressive design and a dynamic launch blueprint.
The trickle down effect of earned media generates widespread exposure and continued its peak towards the product becoming one of the most innovative new launches of 2011.
Video creatively directed by The Britto Agency / Research and Development / Creative Development / Iconography / Brand Architecture / Naming / Messaging / Employee Education / Communications / Design and Packaging